Cure speed, retention, private label and sourcing, written by the team that makes the trays. Every article comes out of a question a buyer asked us first.
Cure speed is sold as a number and felt as a rhythm. The right one depends on the artist's hands, the room,…
Read articleTwo quotes for the same tray are rarely the same deal. The term on the invoice decides who pays freight, insurance, duty…
Read articleMagnetic lashes are a retail product that looks like a salon service. Understanding which one you are selling decides whether it makes…
Read articleThe two services attract different clients, need different stock and earn differently per hour. Choosing between them is a business decision before…
Read articleCluster lashes fail at the band far more often than at the fibre. A supplier who can hold band consistency is worth…
Read articleLength is where a set succeeds or fails in the consultation. The tray mix that suits one market is dead stock in…
Read articleDiameter is the least visual specification on a tray and the one that decides whether a set feels light or pulls. Small…
Read articleCurl is the first thing a customer notices and the last thing a spec sheet explains. The letters are conventions, not measurements,…
Read articleA full retention study takes a month and changes five variables at once. A smaller test, designed properly, answers the same question…
Read articleMost lash catalogues fail from width, not depth. Twenty SKUs that each move slowly cost more than eight that reorder.
Read articleLash lines sit awkwardly between cosmetics and tools. A policy borrowed from either one will cost you money in a different place.
Read articleSample approval is supposed to remove surprise from a bulk order. It only works when both sides agree what the sample is…
Read articleSend the spec or the question. Someone from the factory replies within one working day.