Insights

Notes from our lash production floor

Vitesse de durcissement, retention, private label and sourcing, written by the team that makes the trays. Every article comes out of a question a buyer asked us first.

Adhesive

Choosing lash glue cure speed for a studio

Cure speed is sold as a number and felt as a rhythm. The right one depends on the artist's hands, the room,…

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Import

Incoterms and freight terms for lash importers

Two quotes for the same tray are rarely the same deal. The term on the invoice decides who pays freight, insurance, duty…

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Retail

Where magnetic lashes fit in a salon or retail line

Magnetic lashes are a retail product that looks like a salon service. Understanding which one you are selling decides whether it makes…

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Services

Lash lift or extensions: which service to add first

The two services attract different clients, need different stock and earn differently per hour. Choosing between them is a business decision before…

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Quality

What to check before switching cluster suppliers

Cluster lashes fail at the band far more often than at the fibre. A supplier who can hold band consistency is worth…

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Rallonges

Choosing lash lengths for the clients you actually serve

Length is where a set succeeds or fails in the consultation. The tray mix that suits one market is dead stock in…

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Rallonges

What lash diameter does to weight, price and feel

Diameter is the least visual specification on a tray and the one that decides whether a set feels light or pulls. Small…

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Rallonges

What lash curl codes mean to a buyer, and where they mislead

Curl is the first thing a customer notices and the last thing a spec sheet explains. The letters are conventions, not measurements,…

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Quality

How to test lash retention without running a salon trial

A full retention study takes a month and changes five variables at once. A smaller test, designed properly, answers the same question…

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De gros

How importers build a lash assortment without dead stock

Most lash catalogues fail from width, not depth. Twenty SKUs that each move slowly cost more than eight that reorder.

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De gros

Writing a returns policy for lash products that both sides can live with

Lash lines sit awkwardly between cosmetics and tools. A policy borrowed from either one will cost you money in a different place.

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Quality

Why bulk lashes do not always match the sample

Sample approval is supposed to remove surprise from a bulk order. It only works when both sides agree what the sample is…

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